LOCAL COMPANIES

Local Search: Enormous Opportunity for Local Business Owners

Online and search engine marketing offer local companies enormous potential for winning new customers.

A classic example of this is gastronomy: you are on a business trip in a foreign city. After an appointment you are overcome by hunger. Since none of your friends and colleagues could recommend you a restaurant, you ask your smartphone. The local search will immediately give you a few hits. An Italian in your immediate vicinity seems interesting. With one click you can check their website. But it is obviously not optimized for your smartphone and you can’t find any pictures of the restaurant – let alone a menu. Facebook only shows you  a very pixelated and too large background image of the company page. Different logos are used on different channels. You will find an entry on Google My Business, but there is a different address than on Yelp. On TripAdvisor you’ll find a two-for-five star rating and the comment “Weak staff image, loveless food”. Would you really eat in such a place?

Great challenges for local companies

With consistent entries in online business directories and social media, evaluations on countless portals, communication with customers and interested parties in the social media, Internet is a great potential but a challenging one. And the challenges that a successful digital presence brings with it are more diverse than ever – and can apparently only be met with great expenditure of time and money. This applies to companies in the catering industry as well as to cobblers, bakeries and other retailers and service providers. With stadtbekannt you can master this challenge in a particularly time-saving and cost-effective way, regardless of the size of your company.

Play the digital card

With stadtbekannt solutions, you can master the challenges of digitization – and exploit the potential of local search for yourself. With stadtbekannt Websites & Web Optimization, you get a website that is optimized for all devices and based on local or regional criteria. With our operation & maintenance service, we also guarantee their functionality. In addition, we offer the implementation of a uniform brand presence (corporate identity) for all channels. On request, we can design your cover images for the social media as well as logos for all online channels, digital yellow pages and rating portals. Digital presence management enables you to centrally organize and maintain your contact details on the Internet. Your data will then be changed in just one form. With online reputation management, you have an overview of all your customer ratings – and can react quickly and easily. With our Social Media Manager, you can use each social media efficiently. With stadtbekannt statistics, you can evaluate your ratings and always draw the right conclusions. Everything is clearly arranged and accessible at any time with only one login to our WebApp.