In the liberal professions, customers are won primarily through the recommendation of satisfied customers and through networking? Thought too short! Good placements with Google and Co. result in enormous potential for new customers acquisition. Besides, potential customers also inform themselves online, even though the physician, lawyer or tax counselor was already recommended by friends or business partners.
Freelancers as well should therefore leave a convincing first impression online. Indeed, a first contact between a potential customer and a freelancer will probably result from a local search on Google for industry + place. An entry in the yellow pages Google My Business will be the next point of contact. An appealing website optimized for all devices is just as important in the next step as a perfectly maintained company data in all online yellow pages. Whether physician, lawyer or tax counselor – the contact details available on the net should always be current and consistent. As a freelancer, this applies to you as well: if a potential customer finds contradictory or wrong addresses, contact details or opening times on the net, the risk increases that he won’t make contact with you – and you will lose a potential new customer to the competition.
