The continuous maintenance of the contact data and opening hours stored on the Internet as well as the monitoring of your online evaluations is essential for effective online marketing. No matter how expensive an advertising campaign may be, it will miss its target if the locations of your company cannot be found with up-to-date, consistent data.
Four out of five consumers use search engines to search for companies, products or services in their area. Even those who have previously become aware of an offer through a print ad or a TV spot will usually subsequently consult the search engine or use a route planner. This in turn provides information from yellow pages, rating portals and social media in the form of opening hours, directions or contact data. If the search engines pass on false or contradictory information, potential new customers may jump off and turn to your competitors. The quality of your presence in online business directories and search services is decisive for your success – and this is especially true in times of the mobile Internet: 50% of users who search for local services or products with their smartphone, visit or contact the company found within one day. 18% buy or order something within one day. Those who do not reach these interested parties with a perfectly maintained digital presence risk the success of their marketing activities – and thus their sales.
With STADTBEKANNT you can manage the presence, customer ratings and social media activities for all your locations, centrally in one tool.